Bosch Connected World 2024.
- Stefan Hartung: "Bosch is working on introducing a new dimension in the application of artificial intelligence in vehicles."
- The goal: to explore how to use generative artificial intelligence for a higher level of comfort in the vehicle and better safety for all road users.
- Tanja Rueckert: "Generative artificial intelligence encourages innovation. It can transform the industry as much as the computer did.”
- Bosch Tech Compass survey: Most respondents hope that artificial intelligence will increase road safety.
Stuttgart, Germany – This is what no driver wants to see: a ball that has rolled onto the road. There is a high possibility that a child who is not paying attention to traffic will run after her. While a human behind the wheel can assess the situation based on knowledge of context, today's automated driving and driver assistance systems still need to learn how to do this. Bosch is working on using generative artificial intelligence to further improve the functions of automated driving. As part of this effort, Bosch and Microsoft are exploring opportunities to collaborate and harness the power of generative artificial intelligence. "Bosch is working on introducing a new dimension of applying artificial intelligence to vehicles," said Dr. sc. Stefan Hartung, CEO of Bosch, at this year's Bosch Connected World (BCW) conference in Berlin on the subject of the Internet of Things. It is expected that generative artificial intelligence will allow vehicles to assess the situation and react accordingly, which should make road users even safer.. 60 percent of respondents in this year's representative Bosch Tech Compass global survey on the topic of technology and artificial intelligence said they wanted greater safety in traffic.
Generative artificial intelligence for road safety
Bosch and Microsoft anticipate that the collaboration will improve the efficiency of automated driving functions. Their desire is for generative artificial intelligence to improve comfort in the vehicle and provide greater safety for all road users. To achieve this, in-depth vehicle knowledge and automotive AI expertise will be invaluable, as will access to in-vehicle sensor data to be used with generative AI. "As part of its strong commitment to traffic safety, Microsoft looks forward to the opportunity to collaborate with Bosch and develop the field of generative artificial intelligence," said Uli Homann, Microsoft CVP and Senior Architect.
Even today, when talking about automated driving training systems, the limitations of artificial intelligence are quickly apparent. Today's driver assistance systems can detect people, animals, objects and vehicles, but in the near future, generative artificial intelligence could help recognize situations that could lead to an accident. Generative artificial intelligence uses large amounts of data to train automated driving systems, allowing it to make better decisions based on that data. For example, it could determine whether an object on the road in front of the vehicle is a plastic bag or a damaged part of the vehicle. This information can be used to communicate directly with the driver, for example by displaying warnings, or to implement appropriate maneuvers, such as braking and switching on hazard lights.
Generative artificial intelligence drives innovation
"Generative artificial intelligence drives innovation. It can transform the industry as much as the computer did," said Tanja Rueckert, Bosch board member and chief digital officer. The new 2024 Bosch Tech Compass survey shows this well: 64 percent of respondents believe that artificial intelligence is the technology that will be most important in the future. For comparison, last year only 41 percent of respondents expressed this opinion.
From manufacturing to everyday office work, generative artificial intelligence at Bosch is already being applied in many areas. In addition to Microsoft, the company works with several other partners, which include AWS, Google and Aleph Alpha. Bosch Group's venture capital arm, Bosch Ventures, invested in artificial intelligence company Aleph Alpha last year. Bosch also announced that it will work with the newly formed company to find new use cases for the benefit of both its associates and customers. "Bosch and Aleph Alpha want to learn from each other, leverage each other's knowledge and experience, and collaborate on cross-domain use cases," said Rueckert. The partnership has shown its first results in North America: in cooperation with Aleph Alpha, Bosch presents speech recognition technology based on artificial intelligence for a high-end car manufacturer. The solution includes chatbot which understands and answers calls to the service center in the event of a breakdown with the help of natural language processing, and recognizes dialects, accents and moods. The call is automatically accepted, which reduces the waiting time to the minimum possible. As much as 40 percent of calls can be processed and resolved automatically; in the case of more complex queries chatbot transmits all relevant information to a service center agent who immediately takes over the case.
From AI-powered search engine to manufacturing
The AI experts at Bosch are currently working on more than 120 specific AI applications that these new models enable for co-workers and customers. These applications include the generation of software program code or powerful chatbots i voicebots to support technicians or interact with customers. As another example, let's mention AskBosch, an AI-powered search engine for in-house use from late 2023. It offers faster, natural-language access to a wide range of data sources – for example, intranet-wide sources. In addition to external data, AskBosch also includes its own data sources so that Bosch associates can search for company-related information. Generative artificial intelligence also affects the speed of production: in the first projects at two Bosch plants in Germany, generative artificial intelligence creates synthetic images for the development and wider application of AI-related solutions for the optical verification and optimization of existing artificial intelligence models. Bosch expects this to reduce the time it takes to plan, launch and scale an AI application from the current six to twelve months to just a few weeks. After a successful pilot project, the synthetic data generation service will be offered to all Bosch locations.
Bosch Tech Compass 2024: determining the speed of adoption of artificial intelligence
As artificial intelligence is used in more and more different areas of life, professional development is becoming more and more important: 58 percent of respondents in the Bosch Tech Compass survey are convinced of this. This opinion is especially represented in the USA with 63 percent (Germany: 54 percent, China: 52 percent). Here too, Bosch determines the speed of adoption of artificial intelligence and involves its collaborators. In 2019, Bosch launched a training program whose initial goal was to familiarize 30 associates with artificial intelligence. So far, 000 associates have participated in the program. Like Bosch's Artificial Intelligence Code of Ethics, which provides guidelines for the use of artificial intelligence, this program comes with additional content on the topic of artificial intelligence.
You can find all the results of the 2024 Bosch Tech Compass survey here.
About the research:
For a representative survey, market researchers Gesellschaft für Innovative Marktforschung mbH (GIM) surveyed people aged 18 and over in seven countries (Brazil, China, Germany, France, India, UK and USA) on behalf of Robert Bosch GmbH in December 2023 In Germany, France and the United Kingdom, 1000 people were surveyed in each country; in Brazil, China, India and the USA, at least 2000 people per country were surveyed. The random samples are representative of their countries in terms of region, gender and age (Brazil, Germany, France, UK, USA: 18 to 69 years / China, India: 18 to 59 years).
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