Being yourself when all the eyes of the public are on you is not at all easy, our Baby Lasagna knows that. His success is not only the victory at Dora and second place at the Eurovision Song Contest. His greatest communication success is that he remained himself. It was with this attitude that he won over many.
"His approach was characterized by a seamless blend of humor, simplicity, humility, authenticity and transparency." – and this is exactly where his communication genius lies. In his analysis, communication expert for sales and relations Ante Mihaljević for portal Lifebuzz.hr analyzed the communication phenomenon of Baby Lasagna and discovered what was so ingenious about his communication with the public that in a short time he received so much media attention, hundreds of thousands of new followers on social networks and millions of views, and became the favorite of the nation and the world.
The way Baby Lasagna interacted with the audience was key to its global success, he pointed out Ante MIhaljević.
Baby Lasagna masterfully used different communication platforms to communicate with the audience. His ability to convey messages, his immediacy, emotions and values that he communicated authentically and sincerely, contributed to the creation of loyal and passionate fans. This direct communication encouraged a sense of community and belonging among all of us, which strengthened his reach and influence on a global level, especially on social networks that "cheered" him all the time.
The communication strategy of Baby Lasagna really had revolutionary aspects. The revolution is in the fact that he was - normally himself - and today, you will agree, that is not easy. For Mihaljević, his genius in communication was a combination of humor, simplicity, humility, authenticity and transparency. Almost all of these characteristics came from an honest and open attitude - and that is sometimes the most difficult thing to do.
His approach was characterized by a flawless blend of humor, simplicity, humility, authenticity and transparency. He used social media not only to broadcast messages, but also to start conversations, respond to fan comments and share behind-the-scenes content that showed him in the right light – as one of us. This level of engagement may have been carefully planned, but it seemed spontaneous, giving the impression of an unfiltered approach to his life. Honest communication that reflected his personality and, arguably, the strategic creation of viral content were key in avoiding missteps and maintaining a positive public image.
The most common pitfalls in communication, which famous people slip into Anti Mihaljević are over-promising and under-delivering, dealing with controversial topics without a clear stance and not adapting to the unique audience of the channel on which they communicate. Also, misjudging the tone or context can also lead to a negative reaction, as well as communication gaffes that very often become and remain a topic on social networks and in the media.
Another common mistake is inconsistency, where a public figure's messaging or behavior is inconsistent with their established brand or values. This inconsistency can erode trust and loyalty among fans. With Marko, we could notice a very consistent style from the first performance. He did not sell himself, he remained himself, wise, spiritual, penetrating, and modest. The key to Baby Lasagna's success was several strategic communication moments, such as live interactive moments where he interacted directly with fans, exclusive behind-the-scenes content that made followers feel special, and timely responses to trending topics that kept him relevant in the public eye. .
Ante Mihaljević particularly emphasized two moments in the communication of Baby Lasagne.
The first is when he was stepped on by Neven Ciganović in a conversation immediately after the victory at Dora. Marko showed excellent composure, modesty, but also sharpness. He did not take it upon himself, and allowed the interlocutor to (as far as Marko was concerned) hold the opposite position with dignity. The second moment refers to his authentic, unobtrusive and sympathetic confession of his own faith. In a time when it's not funky and cool to emphasize your Christianity, when considering the circumstances, many would have expected fame to go to his head, he remained composed and meek. And even in that situation with one of our football players who did not understand the story to the end. He especially delighted me with this reaction to the prime minister and the award, where he remained so gentlemanly, restrained, wise, noble, down-to-earth, and so Christ-like.
Baby Lasagna has successfully sold thousands of t-shirts, socks and other 'merch', and here these days are all the tickets for the concerts he announced. Ante Mihaljević pointed out that communication and built relationships were the reason for his sales success.
Young people can choose. And they choose. And when they choose, they increasingly choose symbols that represent their values. I believe that this is exactly what happened here, at least with the initial trendsetters, that they recognized him as one of them, if not as one of the role models, and decided to express this by purchasing these items. Of course, there is a certain part of customers who follow the trend without thinking about the deeper layers of the message that the trend promotes. The method of communication was key to the successful sale of Baby Lasagna merch. By consistently communicating with his audience and promoting merchandise in a fun, engaging, and understated way, he turned fans into customers. This approach not only boosted sales, but also strengthened the emotional connection between Baby Lasagna and its audience. And she returned it to him in the best possible way - by buying everything he presented.
It will be interesting in the near future to see in which sales campaigns Baby Lasagna will appear, which companies will hire him for advertisements and where they will all appear. From what we've seen so far, we believe these will be wisely chosen collaborations for brands that match his values.
His communication principles, pointed out Ante Mihaljević for Lifebuzz.hr, we can all apply to everyday life and work by focusing on authenticity, engagement and consistency.
When you are honest in your interaction, it builds trust and relationship. Present, empathetic listening fosters a sense of connection and community. In professional settings, these principles can improve teamwork, client relationships, and personal branding, ultimately leading to stronger and more effective communication.
Photo: PR
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